Sales For Founders
Aug 11, 2019

1 year, $150k in revenue... and still no landing page


I recently found the Sales For Founders podcast via the Indie Hackers community. I’m enjoying the interviews.

In the latest episode, Jeremy Thiessen talks about how he’s built his new startup to $150K revenue in 12 months. Without a landing page. And, even though it’d only take a couple of hours to get a page published, it makes sense not to have one.

3 lessons…

  • When you build a landing page, you’re putting all your assumptions out there. In the early stages of a business you need facts. To do that, you’re better off talking to a prospect. Instead of making wrong assumptions, in a place where you can’t control the conversation. Later, when you’ve got facts, build the landing page.
  • Figure out who you’re serving and where they are. Then start calling. Need to have one person who wants this “thing” other than you.
  • When cold calling get to the point. Don’t sell. Ask good, authentic questions. Show that you want to help.

This week, Louis interviews serial founder Jeremy Thiessen.

Jeremy has a golden rule for entrepreneurship after some bad luck with his first startup... Don't build anything until you've sold it first!

In fact, Jeremy has grown his latest company, Rogue Technologies, to over $150k in revenue in under a year. And it *still* doesn't have a landing page!

Listen in to hear Jeremy's thoughts on...

  • why you should sell before building
  • why a 10minute landing page isn't what it seems
  • why his first startup failed
  • and much more!

If you want to get in touch with Jeremy or find out more about Rogue Technologies, you can reach him at --> he made an email address specially for the show!