Build Micro-Marketing Into Your Business

Summary

WordPress developer, podcaster and coach, Jason Resnick interviewed on the Hack the Entrepreneur podcast.

Amongst other things he talks about the ups and downs of going it alone and keeping a steady flow of clients.

3 lessons…

  • Always keep your “why” up front and center. It will get you through the tough times. Side note – if you dig deep enough, most entrepreneur’s “why” is to have control over their life.
  • For deciding which new ideas to pursue, Jason makes a note of an idea in his journal. Then if the idea comes up again, he goes back to it and adds a tick mark next to it. He’ll keep doing this until there are a few tick marks against it and only then start looking into next steps.
  • Do the work and teach it. Don’t only teach. Jason realized he was an expert in his field and was able to show others how to deal with the obstacles he’d faced. So he started teaching. But he kept grounded by continuing to freelance as well.

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My guest today is a WordPress Developer, podcaster, and a business coach.

He started like a lot of us do, with lots of dreaming, thinking, and talking about working for himself and running his own online business. But also like many of us, it wasn't an easy transition.

In fact, he made the first leap into freelancing and a couple years later he had to go back to working for someone else. But he thought about what had gone wrong the first time, created a plan, and headed out on his own once again.

He's now been in business since 2010, and even though it hasn't always been unicorns and rainbows, he's persevered through the hard times and come out on the better end of business success.

In this episode, we discuss:

  • Always keeping your 'why' front and center when making decisions
  • Why and how to create micro-experiments for your freelancing clients
  • How to keep a steady flow of clients rolling through your business

Now, let's hack...

Jason Resnick