When you’re building your business you’re in sales.
Whether you’re getting new clients, pitching for funding or hiring an employee, you’re selling yourself and your products. And a great way to sell is to use stories.
In this episode of The Successful Pitch, sales and storytelling expert Dr. Mark Goulston, explains why stories work and gives some useful tips.
On a side note, loving the intro describing him as “an influencer who helps influencers become more influential”. Meta. 😂