Maybe it’s the bubble I’m living in but it feels like cold outreach is a big thing right now.
Could be the wave of affordable SaaS tools for finding prospects and sending emails that has made it popular. And increasing costs for paid traffic is driving people to find alternative ways to win new business.
Anyway, there are right ways and wrong ways of doing cold outreach and in this episode of Growth Marketing Toolbox, Mark Colgan offers some tips from his marketing agency experience.
A final idea I got from this episode is a cool way to keep track of changes in your buyer personas (in B2B). Set up job alerts for the job roles and industries you’re targeting and look at what new skills and responsibilities are being asked for.
When you see patterns forming, create your content around these new characteristics.