From Day Job to Productized Service to Fast-Growing SaaS as a Non-Technical Founder


Craig Hewitt is a podcaster, founder of a productized service that produces and edits podcasts AND he built a SaaS that hosts podcasts and reports analytics 😲

In this interview on Startups For the Rest of Us, he talks about the bittersweet outcome of having a successful service business (ie more volume = more work). And the challenges of being a non technical founder.

3 lessons…

  • Doing things in public creates opportunity. If you don’t know what to build, then write. Or do a podcast. Or a YouTube channel. Or become active in a community. When you’re out in the open the thing you need to build will come to you.
  • Work in the same space / on the same thread to build domain knowledge. It’s a superpower for understanding what your customers want. Craig has worked through most aspects of podcasting and is his own customer.
  • For non technical founders it can be difficult to communicate what you want with the dev team. It’s important to have clear, predictable roadmaps to prioritize work.

Show Notes
In this episode of Startups For The Rest Of Us, Rob interviews Craig Hewitt of Castos, about the unique set of challenges to starting and growing a SaaS product as a non-technical founder.
Items mentioned in this episode:
Podcast Motor
Seriously Simple Podcasting