The Side Hustle Show is a great podcast with a huge back catalogue of episodes. A lot of the hustles started out small and grew into full time revenue streams. Like this one I listened to last weekend.
I'm a big fan of email newsletters and how they can form the core of a business model. So this episode was very interesting...
Andrew Allemann talks to host Nick Loper about building his podcast guest business using email and an online directory.
It's a low overhead, low touch business that's tapped into the growing podcast trend.
- Andrew's idea came from needing an affordable solution to his own problem - finding more guests for his podcast. Your own problems are a good place to get an idea.
- The model he came up with is similar to Help a Reporter Out (HARO). You don't need to reinvent the business model. Take what works and apply to a different market. Then iterate.
- The MVP was built with simple no-code tools: Google forms, Mailchimp, Leadpages. And a cheap logo from Fiverr. Although he went big spending $300 on the domain name.
- To get the first podcast hosts signed up to his service, he cold emailed. But not mass sending a template - he personalized each one. Cold email works when it's done the right way.
- To get the email addresses he outsourced to a freelancer. If you have the funds, leverage other people's time and talents.
- Once he got some revenue traction, Andrew built systems to automate and outsource the business so he can be almost completely hands off.
- Aside from paid channels, Andrew attracts attention from a guide he wrote. Even his competition recommends it to people. If you're going to use a lead magnet, make it epic.