Perpetual Traffic
Jul 10, 2019

Here’s How Rick Barker Launched Taylor Swift’s Music Career on Social


Bit of a curveball. But I enjoyed listening to this interview with Rick Barker on Perpetual Traffic.

Rick has gone from being homeless and strung out on crack cocaine, to launching Taylor Swift’s career, to now teaching digital marketing to the music industry.

My favorite podcast episode this week.

3 lessons…

  • You don’t need to be the smartest guy in the room. You only need to be able to ask the right questions. And then do something with the answers.
  • Show up everyday, provide value. Do it consistently and you gain credibility. If you can do this, all traffic starts off warm.
  • You have the power to connect with anyone at your fingertips. It’s never been easier to make direct connections.

We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker.

Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world.


  • How Rick landed the job as Taylor Swift’s manager without any management experience
  • Rick’s strategy of treating each platform (Facebook, Twitter, Instagram, etc.) like its own venue
  • The 3 content strategies to abide by: talk to your audience, show up every day, and create valuable content
  • The right way to ask your warm audience to watch your content and subscribe to your profiles (without asking them to subscribe)


Taylor Swift’s Website

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

The Product Launch Workshop | Jeff Walker

The Music Industry Blueprint Podcast

Rick Barker’s Music Business University

Social Media For Music

Rick’s Website

Rick on Twitter

Rick on Facebook

Rick on Instagram