The SaaS Podcast
Oct 12, 2018

How a Non Technical Founder Built a SaaS Company with 12,000 Users


Omer Khan interviews Lindy Ledohowski about her journey to bring an academic writing software tool, EssayJack to market.

Lindy is a professor and former teacher and had no skills to build the software product that she envisioned would change the way students wrote essays.

But she still did it and this interview is a clear and detailed account of how she did it.

Why should you listen?

If you have any thoughts on going into the EdTech sector (or already there) then out of this episode you could build a framework that will take you from an idea right through to a revenue generating product.

If you forget the specific market for a second, it’s also a great example of how someone identified a problem in their day job and built a software solution. Despite having no tech background.

3 lessons…

  • Get real feedback as early as possible on your minimum viable product (MVP), from real users. They’ll find the problems that you can’t see.
  • Clearly define and understand the problem you’re trying to solve. Lindy solved a problem she saw every day in her job. She had first hand experience of what she was trying to solve. Figure out how to get that experience before you build a solution.
  • You don’t need tech skills to build a tech product. It’s never been easier to find the resources you need, when you need them.

Lindy Ledohowski is the co-founder and CEO of EssayJack, a SaaS product that makes it easier for students to write essays and get better grades. It helps to reduce writing anxiety, procrastination and plagiarism. Lindy is a former teacher and research professor. Before launching EssayJack she'd never run a company before, let alone a software business. And when she started out, she had zero technical skills - she didn't even know how to register a website domain. She founded the company with her husband Rueban, who's a law professor. So neither of the founders had a tech or software background. Yet, they've gone on to build a software product that's now used by over 12,000 students and their business is generating around $500,000 in annual revenue. It's a great story. In this episode you'll learn: * How Lindy overcame her lack of technical skills and experience to turn her idea into a product that she could get into the hands of students. * How the two co-founders used a surprisingly simple approach to growing their business and how it's helped them get to 12,000 active users. * How Lindy started selling the product before their website could even handle payments and how they've grown to $500,000 a year. If you've felt like you're being held back or don't have all the skills you need to build and grow SaaS business, then this story might give you a little inspiration. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.