Growth Experts
Jan 17, 2019

How to Become an Authority in Your Niche with Daniel Gefen


Daniel Gefen is a successful podcast host and runs a booking agency to help people get onto podcasts.

After Daniel’s backstory, there’s practical guidance on how (and why) to use podcasts for building your authority.

Why should you listen?

If you need to build a brand and are tired of trying to stand out in the noise of social, and your content isn’t hitting page one of Google, then being a podcast guest is the solution.

Podcasts are amazing (I’m a little biased obviously…). Audiences are engaged. 80% of people listen to all or most of a podcast once they hit play.

Getting on a podcast is the perfect opportunity to get in front of a targeted audience and, at the moment, for free.

Compare that to social or content marketing.

This episode will give you the basic tools to start pitching an interview spot and how to get the most out of it for your brand.

3 lessons…

  • It has never been easier to get in front of someone else’s podcast audience to build your brand
  • John Lee Dumas (Entrepreneur on Fire podcast) has started charging $4.5K to be interviewed on his show! The days of getting on big name podcasts for free are, maybe, coming to an end.
  • Make an effort when trying to get interviewed on a podcast. Sending a generic template showing off all the things you’ve done, isn’t the best way. Think about the audience – what can you bring to the party that will help the host make a great show.

Daniel Gefen is the founder of Gefen Media Group as well as the host of the "Can I Pick Your Brain" podcast. He is also a best selling author with his book, "The Self Help Addict"

During our interview we discuss:

- Why Daniel decided to launch his "Can I Pick Your Brain" podcast.

- Then he shares how his passion for podcasting stimulated him to start his podcast booking agency. (Gefen Media Group)

- Then we dive into the meat of the interview where Daniel shares 4 key steps to becoming an authority in your niche.

- Daniel shares 3 key components to being a great podcast guest.

- PLUS a whole lot more.

Daniel's website:

Connect with Dennis.