Daniel Gefen is a successful podcast host and runs a booking agency to help people get onto podcasts.
After Daniel’s backstory, there’s practical guidance on how (and why) to use podcasts for building your authority.
Why should you listen?
If you need to build a brand and are tired of trying to stand out in the noise of social, and your content isn’t hitting page one of Google, then being a podcast guest is the solution.
Podcasts are amazing (I’m a little biased obviously…). Audiences are engaged. 80% of people listen to all or most of a podcast once they hit play.
Getting on a podcast is the perfect opportunity to get in front of a targeted audience and, at the moment, for free.
Compare that to social or content marketing.
This episode will give you the basic tools to start pitching an interview spot and how to get the most out of it for your brand.