Jay Baer interviews Neen James: motivational speaker, consultant and author of Attention Pays. They discuss attention in the context of social media – the battleground where everyone is personally and professionally trying to get attention.
Why should you listen?
Get alternative ideas on how to play the social media game.
Creating content just to keep up with everyone else doesn’t work. You need to grab the attention of the people you want to get in front of – you can’t rely on social media algorithms to do that for you.
– You need an attention system – the game being played out on social media requires consistency. Throwing up random content, random acts and random conversations won’t get results.
– Lumpy mail can be an effective strategy when trying to get the attention of influencers. Do the things that others aren’t doing.
– Proactively recommend and endorse people on LinkedIn if you’ve got some value from them or their content (and you’re connected). It sends a note to them and can help get their attention on you.