The Startup Chat
Jan 15, 2019

How to Design/Write Great CTAs (Call to Actions)


Super short episode but on a topic that can make or break your business…

Steli and Hiten talk about designing and writing better Calls to Action (CTAs) to get your web traffic / subscriber / customer to take the action you want them to.

It’s an episode that comes from a place of frustration, seeing a lot of businesses do it all wrong in their emails and on their websites.

Why should you listen?

You can spend a lot of time and money building your email list or your new website, but getting the CTA wrong doesn’t help you or your potential customer.

You lose sales and people get frustrated when presented with multiple options.

This chat will get you thinking about your messaging and how you can improve your CTA’s to get more conversions.

3 lessons…

  • Don’t use too many CTA’s – it’s confusing and asking too much of your subscriber or first time visitor. Make their decision easy.
  • Don’t forget to include a CTA. You spend a lot of time crafting your message so make sure you ask them clearly to do the thing you want.
  • Use copy on CTA’s that makes sense. Don’t use generic text (going to go and update my landing page…) and make sure it ties with the rest of your copy.

In today’s episode of The Startup Chat, Steli and Hiten talk about how to design and write effective Calls-To-Actions (CTA).

In the marketing world, a call to action is a prompt on a website, email or social media that tells the user to take some specified action. Call to actions generally takes the form of a button or hyperlink and are typically written as a command, such as “Book my call” or “Buy It Now” and so on.

In this week’s episode, Steli and Hiten dive into what  Call-To-Action are, why they are so important in business, common mistake people make when designing CTAs and they share some tips that can help you design more effective Calls-To-Action for your Startup.
Time Stamped Show Notes:
00:00 About today’s topic.

00:40 Why this topic was chosen.

01:02 One common mistake people make when they design CTAs.

02:16 Another common mistake people make when they design CTAs.

03:32 Why Hiten dislikes generic call to actions.

04:19 Why using disconnected CTAs is a bad idea.

05:49 How to determine what type of copy to use for your CTA.

06:25 The importance of telling the prospect what they are going to get with your CTA.

11:44 Why you should make your copy all about them.

09:17 The Startup Chat’s Call-to-action.

3 Key Points:

I see companies using way too many calls to action.
I don’t want to mind-read what you want me to do.
Don’t be overly generic with your CTAs.