The SaaS Podcast
Jun 25, 2019

How to Grow Your SaaS Startup with Facebook Ads


Most people associate Facebook ads with promoting B2C products. But it can also work surprisingly well in B2B markets – as you’ll hear in this interview with Aaron Zakowski, owner of a SaaS marketing agency focused on using Facebook advertising.

It’s not as easy to promote B2B on Facebook and many SaaS businesses burn through money with very little to show for it. What you need is a tried and tested framework…

3 lessons…

  • B2B People are people as well – they use Facebook just like everyone else.
  • It’s usually more effective to advertise on mobile (cheaper, bigger audience) but that doesn’t mean your software needs to have a mobile version – Aaron has found that B2B often cross converts on desktop after seeing a mobile ad.
  • Photos of people usually works best for creatives. But not standard stock ones. If you can, use photos of real people in your team. But, as with everything in paid ads – test, test, test.

Aaron Zakowski is the founder of Zammo Digital, a marketing agency that specializes in using Facebook ads to help SaaS companies grow and scale their businesses. His clients include companies such as InVision, Digital Ocean and Treehouse. Have you struggled to make Facebook ads work for your SaaS business? Maybe you read every blog post you could about Facebook ads. You identified your target audience and put together great copy and images for your ads. And then when everything looked good, you put the campaign live. Facebook quickly started eating up your advertising budget, but your investment didn't turn into many leads or sales. If that's happened to you, then you're not alone. A lot of SaaS companies struggle to make Facebook ads work. And many B2B companies dismiss Facebook ads because it's a B2C platform. But with the right knowledge, mindset and approach you can use Facebook ads to generate leads and sales for your SaaS business. In this episode, you're going to learn about the SaaS Scaling Framework for Facebook Ads. After spending millions of dollars and generating nearly a million signups and leads for their SaaS clients, Zammo Digital developed this framework to help them consistently deliver the results that they're clients were looking for. We're going to talk about how to test, optimize and scale your Facebook ads. We'll look at how to identify your target audience, how to clarify your message, how to optimize and automate your ad campaigns and how to scale your SaaS business faster. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.