We had Dan Martell in another recent issue so, if you’re not a fan, sorry!
Escape Velocity is Dan’s new(ish) podcast that I discovered last week.
He interviews Darren Chait from Hugo (connected meeting notes software) about the trigger for them to pivot and early stage growth.
- Is there something you do internally in your business that would be valuable to other companies? Hugo pivoted because of a clever way they solved an internal problem. Is there untapped potential under your nose?
- When you’re new, get involved with other early stage startups. Being featured as a partner or getting case studies and blog posts written about you can be good free press.
- Speaking at conferences is a great way to score free tickets to the conference. But you’ll need to work your way up to the big stages. Start with the small local ones and build your conference resumé. Film the talks – even if small unknown conference, it’s still content to use in marketing.