How to Win Your Clients in Bulk

Summary

Just because everyone’s doing digital marketing, doesn’t mean it’s the best way to get new clients. Even for digital products and services.

Instead of shouting at the top of your voice in the hyper competitive online space, going offline to find new business could be an easier option.

Jeanna Pool, a marketing expert and author, is interviewed on this episode of Duct Tape Marketing.

This one is for the agencies or solo consultants. But… if you’re starting out with any business and need those first customers onboard, you’ll get something out of this podcast.

3 lessons…

  • Doing local, physical, in person seminars (or whatever you want to call it) can have a higher ROI than digital marketing. You only need to get a handful of potentials clients in a room and demonstrate that you know your craft.
  • Look for niche conferences. They’re probably much smaller and less expensive than the big events but you’ll have less competition and more opportunity to talk one on one with people who need your services.
  • Face to face selling is the most effective way of selling. It’s the fastest way to build trust with someone.

John sits down with Jeanna Pool, marketing expert and creator of the coaching program Clients in BULK. They discuss the offline marketing approaches that can help you win new business in droves.