Inside Dr. Josh Axe’s $100 Million Nutrition Business


Dr Josh Axe turned the pain of poor health in his family, into a passion project to share his ideas on online. Starting with a simple newsletter written for his patients, he built a $100M nutrition business empire.

Short founder story on The Mike Dillard Podcast with tips useful for businesses of any size.

3 lessons…

  • If you’re going to create written content, make every piece a masterpiece. Make it the best article in the world on that topic. That’s how to get some love from Google.
  • Sell someone else’s product first before launching your own. Learn the market needs and the gaps before investing in your own. True for physical and digital.
  • When you do launch, presell before investing in manufacturing (or creating digital products). Make sure it’s viable. And the upfront cash will help the financials.

Today we have a chance to sit down and get the inside scoop behind the creation of one of the most successful product brands in the world.

I’m talking about Dr. Josh Axe, and his health and wellness company, Ancient Nutrition.

Josh’s story is pretty amazing…

It all started with a simple newsletter that he’d give to his chiropractic patients when they visited his office, which then turned into online articles and blog posts.

The information was so well received, that he eventually started producing E-books, and then finally launched his first health supplements just a few years ago, which have turned into the $100 million Ancient Nutrition Brand.

If that name sounds familiar, it’s because you’ll find their products currently stocked on the shelves of Whole Foods, GNC, and Targets around the country.

He’s also amassed a huge following online with more than 2.8 million Facebook Fans, 1.7 million YouTube subscribers, and half a million followers on Instagram.

So how did he do it?

Well, we’re going to dive into that and more today in this incredibly insightful interview with the man himself.

Resources: Follow Dr. Axe on Facebook | Instagram Keto Diet: Your 30-Day Plan to Lose Weight, Balance Hormones, Boost Brain Health, and Reverse Disease Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0) Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business


Music by: Raiko ft. Remi Willow Song: Lightning Child Licensed under a Creative Commons License