Dr Josh Axe turned the pain of poor health in his family, into a passion project to share his ideas on online. Starting with a simple newsletter written for his patients, he built a $100M nutrition business empire.
Short founder story on The Mike Dillard Podcast with tips useful for businesses of any size.
- If you’re going to create written content, make every piece a masterpiece. Make it the best article in the world on that topic. That’s how to get some love from Google.
- Sell someone else’s product first before launching your own. Learn the market needs and the gaps before investing in your own. True for physical and digital.
- When you do launch, presell before investing in manufacturing (or creating digital products). Make sure it’s viable. And the upfront cash will help the financials.