The legendary author, entrepreneur and marketer, Seth Godin talks about the ideas from his latest book The Is Marketing
Why should you listen?
Because its Seth Godin!
Seriously though, he brings some great insights into how marketing is changing fast. Following the crowd and pushing your message to the mass market is getting harder – the big players are pushing up the costs and your audience is getting tired of being bombarded with noise.
Seth lays out some ways you can think and act differently to connect your products with the right audience.
I’d recommend reading the book – I’m just finishing the last few chapters and it’s one that I’m going to be reading again (and again).