Interview with Seth Godin

Summary

The legendary author, entrepreneur and marketer, Seth Godin talks about the ideas from his latest book The Is Marketing

Why should you listen?

Because its Seth Godin!

Seriously though, he brings some great insights into how marketing is changing fast. Following the crowd and pushing your message to the mass market is getting harder – the big players are pushing up the costs and your audience is getting tired of being bombarded with noise.

Seth lays out some ways you can think and act differently to connect your products with the right audience.

I’d recommend reading the book – I’m just finishing the last few chapters and it’s one that I’m going to be reading again (and again).

3 lessons…

  • People are seeing so many marketing messages that they are becoming invisible. They only see the ones they want to get.
  • Find the smallest viable market, commit to serving them to the point that they can’t help but tell others about you. That’s how to grow.
  • Brings home just how Google and Facebook take the lions share of profits when you sell in a competitive marketplace.

On this episode, the one and only Seth Godin joins me to discuss his latest book called This is Marketing.

Today’s guest is the one and only Seth Godin. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and his latest book is called This is Marketing.   Get the full show notes here.