Jack McDade of Statamic


The Product Business is a new podcast that I recently discovered.

More technical discussion than others that I’ve shared before. But it’s worth the listen for the discussion on the software pricing model that going against the masses by not being subscription based.

3 lessons…

  • Just because every new software has a monthly subscription model, doesn’t mean it’s the right way to price yours. In Statamic’s case the subscription model didn’t fit with who was using the software or how they were using it. Majority of customers were freelance developers who weren’t going to maintain subscriptions for sites they had built and moved on from.
  • But that doesn’t mean there isn’t opportunity for subscriptions on top of the core product. Statamic is beginning to offer more premium support for a monthly fee.
  • Online where the product isn’t tangible, you need a strong brand that can invoke emotion and connection. Have fun with it 😄

Jack McDade is a fun guy making a fun product.

He is the founder of Statamic, a static website CMS built on top of Laravel. Building this company was not easy for Jack and the team, he says it took 6 years before he could stop doing client work. Jack has created the best branding I've seen in a bootstrapped software company. It's not just the design (which is awesome), it's the pricing, the mission, and the product.

The folks at Statamic are doing something they believe in and having fun at it, and it shows. In this episode we talk about why he built a static website CMS, what that actually means, and his journey convincing people to buy it.