This interview with author Pamela Wilson takes you through some of the critical elements of content marketing today.
Why should you listen?
Because content marketing isn’t just about publishing as many blog posts as you can. It needs to be thought about strategically to get results.
– Decide who you DON’T want to reach with your content. It will make it easier to figure out who you DO want to to get in front of.
– Email addresses are more valuable than social media followers. Build your list using content upgrades and use those interests to segment your subscribers.
– Once you build up a volume of content, help your readers find it with content pages.