Personal Branding: How to Successfully Build Your Brand


It’s never been easier or more important to build a personal brand.

The tools to amplify your message are available and inexpensive. And competition in every market means standing out can make the difference to being successful or not.

In this episode of Social Media Marketing, Rory Vaden intros what a personal brand is, and then runs through parts of his framework for creating your brand.

3 lessons…

  • A reason to build a personal brand – People do business with people, not companies.
  • Having a personal brand doesn’t mean you have to become an author, or do video, or be a speaker or become a guru. It’s about driving awareness for the things you do everyday.
  • The starting point for figuring out your personal brand is a simple question with a one word answer: “What problem do you solve?” Most people are going to struggle with a single word – I love how this requires focus and clarity.

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

To explore what marketers need to know about building a personal brand, in this episode I interview Rory Vaden.

Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast.


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