Scale or Die
Jul 25, 2019

Product Launch 2 - How To Get Juicy Customer Feedback For New Products


Short podcast from Scale or Die with a framework for getting new product feedback from an audience.

So if you’re thinking about an idea, get on your video call software of choice and start asking questions.

3 lessons…

  • Record the calls (with permission) so that you can transcribe for easy reference in the future.
  • The structure of the questions will give you a ton of useful info out of a 45min call. It’s split into  3 sections – Background, Existing Workflow and Presenting Your Idea.
  • Keep the transcriptions, videos and notes all in one place (eg Notion) and make sure they’re available to the team. Nobody should be voicing opinions in the product development – decision-making is with data from feedback calls.

I’ve had a product development metamorphosis. Our Proof team is in the middle of a 6-week product launch challenge. And this week, week 2, is all about product feedback!

In the episode, I will walk you through the entire process we’ve used to approach product feedback calls. I’m going to share with you everything from how we find interviewees and structure the up the calls to the questions we ask and how we handle feedback.

Plus, last week I promised to announce the 2 products Proof is launching during this cycle… Drumroll PLEASE!

  1. Lifecycle campaigns
  2. AI-powered recommended context

Tune in to find out more about these products!

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