Product led growth is is the new buzzword for building and marketing software. Probably because it’s worked well for companies like Slack and Dropbox.
But what is it?
This episode from Rocketship.fm is a good overview and should give you ideas for your own product.
- Product led growth is a go to market strategy that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.
- It’s a new era for software that’s called the end user era. Because it’s the end users driving the demand and not the people in IT or procurement who would traditionally make the decisions.
- Marketing and sales doesn’t go away. They both look different in a product led company but the functions are still needed to get in front of end users.