Interview with 19 year old Connor Blakely who runs Youth Logic, an agency that helps brands understand youth culture to implement better marketing strategies.
Why should you listen?
This one is a bit of curveball, but not really knowing anything about Gen Z myself, I thought it was interesting to hear what’s different about this group of people.
Generation Z is anyone born after the late 1990’s / early 2000’s (depending on which definition you take). They are soon going to be entering the workplace and earning money.
That means they’re going to be decision makers and spenders, and you want to start thinking about that in your marketing.
– Gen Z is the first truly digital generation. They were born with a phone in their hands. To them online has always been in existence. And because of that they interact with online content differently. They don’t have low attention spans, they have high BS meters and move on quickly.
– “They (Gen Z) have so many options with their phone in their hand, they don’t have to give a sh*t about what you are saying”
– Businesses that think about these 4 pillars will do well at attracting Gen Z: