Alex Berman’s agency (X27) gets leads for clients with billion dollar companies. In this interview on Inbound Success, he walks through his process and examples of copy used in cold outreach emails.
The techniques are as valid for smaller B2B clients as they are for the big Fortune 500s.
- Build up case studies in a specific vertical / niche. It’s much easier to get bigger clients when you’ve got a track record of working with companies like them. Also makes sure that you tailor any webpage to their industry. Don’t use the generic homepage lander.
- The level of personalization needed isn’t easy to scale. So you should be selling something over $1000 to make it worthwhile.
- Testing is critical. Keep testing subject lines and copy. Even when you’ve found a good open and reply rate, you could do better. So keep testing.