Bright & Early
Sep 10, 2019

The Mom Test with Rob Fitzpatrick


In this interview on Bright & Early, Rob Fitzpatrick, the author of The Mom Test, talks about validating product ideas. Specifically, the mistakes people make and what to do about it.

It’s not the first time I’ve recommended a podcast with Rob as the guest but I can’t avoid people talking about how his book is a must read.

3 lessons…

  • You can ask people questions, get positive answers and still fail anyway. Because you asked the wrong questions. Entrepreneurs focus too much on their idea and turn it into a pitch instead of probing into the life / pain of the person they’re interviewing.
  • Validation research is not meant to be a perfect science. It’s about finding a balance between certainty and building something on a foundation of more than zero insights. You can still fail. But better not to fail for something that you can avoid by spending a morning talking to real people.
  • Don’t go into an interview with a list of structured questions. It’s too rigid. Have 2 or 3 questions to get things moving.

Rob is the author of The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. He and I talk about common mistakes people make when conducting customers interviews and how to avoid them.