The Pre-Launch Facebook Ad Strategy, with Rick Mulready


The latest episode of Online Marketing Made Easy has Amy Porterfield discussing Facebook ads with expert Rick Mulready.

They’re focused on pre launch strategies, mainly digital courses (that’s both their business). But, the ideas are transferrable to selling anything. And not only with Facebook ads – other paid traffic sources would work as well.

3 lessons…

  • In the run up to your launch you should be producing content and ads that are addressing objections you expect people will have about the product.
  • Ask “what do I want them to be thinking when I launch the product?” and use content and ads to bring them to that place.
  • Use pop up Facebook groups to build a community and engagement before launch. Use the call to action on ads and content to join the group. Then do video lives and content in the group to create a warm audience.

On this week’s podcast episode we’re digging into 3 powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire.  

The pre-launch phase is that crucial 60-90 day period leading UP to your launch that can make a world of difference when it comes to increasing your reach and revenue. If you play your cards right, you’ll find out that launching doesn’t have to be hard, stressful, or time-consuming.

I’m joined by the Regis to my Kathy Lee —  my dear friend and our resident FB and IG ads expert, the one and only Rick Mulready.

Rick’s been on the podcast before, but today he’s sharing his favorite paid traffic pre-launch tips, including:

  • How to use FB ads even when you’re on a tight budget and why you SHOULDN’T hire out your ads right away.
  • The power of crafting content around objections and how to do it.
  • The strategy that ensures by the time you open the doors to your webinar, your people are READY to learn from you and hear your offer.

And so much more. Make sure you have your notebook ready!

  • [08:32] What exactly IS the pre-launch period and why it’s so important
  • [12:22] Using video to create value and overcome objections and how best to optimize your ads
  • [21:30] You can also use video to test target audiences. Right now the more fun and sometimes the sillier or less polished the videos are the better they do. Just make sure to have good sound and lighting.
  • [25:16] Create a lead magnet that aligns with the launch, provides a quick win, and adds value. This builds trust and rapport.
  • [28:13] Try for a 90-day or at least 60-day pre-launch where you are building a list of your target audience. Run ads and get people to sign up for your lead magnet before your webinar registration. You can also create a look-alike list of your target audience to run your ad to.
  • [30:33] Why and when to use pop-up Facebook groups to create engagement and attract an audience for your launch.
  • [38:02] How running ads consistently throughout the year will save on your launch costs
  • [40:11] Bonus strategy: Running a quiz with ads. This gives people a quick win and it's great for segmenting people to attract your ideal audience. Have a well written quiz with a really good ad strategy to go with it.

This episode is officially sponsored by Rick's program Foundations, which is about getting started with Facebook ads and Instagram ads. It's a really great program. He teaches how to create ad campaigns in both Facebook and Instagram that will build traction and get your launch or list or group off the ground.  

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