The latest episode of Online Marketing Made Easy has Amy Porterfield discussing Facebook ads with expert Rick Mulready.
They’re focused on pre launch strategies, mainly digital courses (that’s both their business). But, the ideas are transferrable to selling anything. And not only with Facebook ads – other paid traffic sources would work as well.
- In the run up to your launch you should be producing content and ads that are addressing objections you expect people will have about the product.
- Ask “what do I want them to be thinking when I launch the product?” and use content and ads to bring them to that place.
- Use pop up Facebook groups to build a community and engagement before launch. Use the call to action on ads and content to join the group. Then do video lives and content in the group to create a warm audience.