Flywheels must be in fashion – hearing that term on a few podcasts in the last week or two. It’s the new sales funnel 😄
This episode from Hustle & Flowchart is a great lesson in using YouTube for lead generation by working with the algorithm to maximize views on your videos.
YouTube is the number 1 platform for “how to” content and the number 2 search engine.
So, if you’ve been putting off starting a YouTube channel, or taking your existing one seriously this podcast is going to leave you with no more excuses.
- The flywheel concept uses short interlinked videos that are bit like “micro dates” with the viewer, building familiarity and trust. Psychologically this works better than a single long video.
- YouTube penalizes videos that take the viewer off the platform. Any external links in the description or in the video will stop the video from getting as much organic traction as it could. Use a separate offer video outside of the flywheel to take someone to your content off YouTube.
- There’s no rocket science to getting your content in front of people initially (top of funnel) – good keyword research, competition analysis and good content that answers your audiences questions.