The Startup Chat
Aug 5, 2019

Why Hacks Are Not Enough for Growth Anymore

Summary

Short episode of The Startup Chat with Steli and Hiten talking about how growth hacking doesn’t work anymore.

Copying tricks from other peoples success used to work. But now everyone is doing it.

3 lessons…

  • Growth hacks are too focused on a single metric and don’t take into account the full customer journey. For example, we shouldn’t be asking how to get more sign ups. We should be asking how to get more engaged, retained, high paying customers. That doesn’t have to mean more signups.
  • Forget hacks and double down on the timeless tasks – The things you know you need to do but you don’t want to do.
  • Whoever understands the customer the best, will ultimately win their business. Talk to your customers, find out about them. Ask them for advice on how you can do better.

In today’s episode of The Startup Chat, Steli and Hiten talk about why hacks are not enough for growth anymore.

Growth hacking is a term that is used a lot in the startup world, but what does it really mean and what should you really care about when it comes to measuring it?

In this episode, Steli and Hiten talk about what growth hacking means, how the term growth hacking came about, things to avoid when it comes to growth hacking and much more.

Time Stamped Show Notes:

00:00 About the topic of today’s episode

01:56 Why this topic was chosen.

02:24 How the term growth hacking came about.

03:41 Things to avoid when it comes to growth hacking.

04:00 The biggest mistake I think people make.

04:47 The best subject line hack.

06:01 How lying is a very bad idea when creating subject lines.

06:44 Why the open rate is not the end goal.

08:39 Hiten’s number one growth hack.

08:58 The real question to be asking about growth hacking.

3 Key Points:

The biggest mistake I think people make is not looking at the entire customer journey and the relationship you’re creating with your customer.When you lie to me to get you to do something, I don’t want more of you in my life. The open rate is not the end goal.