In today’s episode of The Startup Chat, Steli and Hiten talk about why hacks are not enough for growth anymore.
Growth hacking is a term that is used a lot in the startup world, but what does it really mean and what should you really care about when it comes to measuring it?
In this episode, Steli and Hiten talk about what growth hacking means, how the term growth hacking came about, things to avoid when it comes to growth hacking and much more.
Time Stamped Show Notes:
00:00 About the topic of today’s episode
01:56 Why this topic was chosen.
02:24 How the term growth hacking came about.
03:41 Things to avoid when it comes to growth hacking.
04:00 The biggest mistake I think people make.
04:47 The best subject line hack.
06:01 How lying is a very bad idea when creating subject lines.
06:44 Why the open rate is not the end goal.
08:39 Hiten’s number one growth hack.
08:58 The real question to be asking about growth hacking.
3 Key Points:
The biggest mistake I think people make is not looking at the entire customer journey and the relationship you’re creating with your customer.When you lie to me to get you to do something, I don’t want more of you in my life. The open rate is not the end goal.