Short episode of The Startup Chat with Steli and Hiten talking about how growth hacking doesn’t work anymore.
Copying tricks from other peoples success used to work. But now everyone is doing it.
- Growth hacks are too focused on a single metric and don’t take into account the full customer journey. For example, we shouldn’t be asking how to get more sign ups. We should be asking how to get more engaged, retained, high paying customers. That doesn’t have to mean more signups.
- Forget hacks and double down on the timeless tasks – The things you know you need to do but you don’t want to do.
- Whoever understands the customer the best, will ultimately win their business. Talk to your customers, find out about them. Ask them for advice on how you can do better.