Growth Marketing Toolbox

In this interview, Jaclyn Schiff talks about how best to approach podcasting as a marketing channel and the mistake most podcasters make (spoiler alert: they don't do much of anything with their content)

Don’t go in for the sell straight away, start a relationship. Offer some form of value as prospects know they’re being sold to. Create content based on what your ideal customer would want to consume.

The legendary author, entrepreneur and marketer, Seth Godin talks about the ideas from his latest book The Is Marketing