Aimée Lapic is the Chief Digital and Marketing Officer at GoPro. Before joining GoPro, she served as CMO at Pandora. She spent over 14 years with Gap, Inc. in various roles, including as CMO of Banana Republic. She has built world-class teams and driven results through her leadership and effective approach to hiring. Because Aimée was hired at GoPro at the beginning of the COVID-19 pandemic, she has a unique take on virtual hiring and remote onboarding.