Social Media Marketing Podcast

Imagine how better things could be if you were well known? A bigger audience for your products. Or being able to help more people and make a bigger impact in the world. You could get more invites onto podcasts, speak from the (virtual) stage or get a book deal. But even more importantly, organic reach is on the decline so you need people to be talking about you to get ahead of the algorithm.

People do business with people, not companies. Having a personal brand doesn’t mean you have to become an author, or do video, or be a speaker or become a guru. It’s about driving awareness for the things you do everyday.

Michael Stelzner interviews JD Prater, Quora’s Chief Evangelist (yep, a real title). They cover how Quora works, how you can use it to establish thought leadership, drive your content marketing and reach potential customers.

People are more easily persuaded to move away from pain than to move towards pleasure. So talk about their problem in your copy, and then introduce the solution.

Michael Stelzner interviews LinkedIn video expert Goldie Chan about how using video on LinkedIn compares to Facebook and Youtube.