Brand

So when naming a business, it turns out you shouldn't just throw a few terms into a domain name generator and pick the first available dot com 😀 There's actually more to it than that. This episode features Louise Karch, also know as "The Name Whisperer" (really) and will give you ideas about how to name your business.

Whatever business you’re in, leverage existing assets (eg network) before you start creating content or paying for traffic.