Conversion

Whether you’re running a service business, freelancing or doing consulting work to keep the lights on whilst coding that killer app, you’re going to send a proposal to a prospect.

Conversion optimization isn’t about changing elements on a page – it’s about solving people’s problems. Do that by understanding the people behind the screen

Don’t get too attached to your copy, design, offers, etc. If users on your site are telling you it’s not working, test alternatives against it.

Stephan’s guest, Bryan Eisenberg co wrote Be Like Amazon and talks through some of the techniques used by the ecom super giant that you can also use in your business.

Don’t forget to include a CTA. You spend a lot of time crafting your message so make sure you ask them clearly to do the thing you want.